Organisational Changes in Kraft-Cadbury Essay Example | Topics and Well Written Essays - 3000 words

Organisational Changes in Kraft-Cadbury - Essay Example According to 2009 reports the company had manufacturing facilities throughout the world, the key locations being Africa, Australia, India and Japan (Cadbury-website-d, n.d.). Another significant confectionery organization that has stamped a mark in the history of the food industry is Illinois based Kraft Foods, Inc. (Kraft), that has â€Å"come a long way since J. L. Kraft started selling cheese from a horse-drawn wagon in 1903† (Kraft Foods Inc.-website-a, n.d.). The company had a portfolio of nine major brands, and it claimed that â€Å"Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious† (Kraft Foods Inc.-website-b, n.d.). Kraft ranks globally second among food companies and talking about its acquisition of Cadbury it says that â€Å"The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery, and quic k meals† (Kraft Foods Inc.-website-c, n.d.). The acquisition of Cadbury by Kraft has given rise to a significant amount of tension among different quarters that range from the management to the union. According to the reports by Clinton Manning and Cecilia Felice, â€Å"Felicity Loudon begged shareholders to reject the 850p a share takeover offer and urged them to keep the 186-year-old company British in memory of her ancestor John Cadbury† (Manning & DFelice, 2010). Further, commenting on the said deal, the legendary investor Warren Buffet, who is also the chairman of Berkshire Hathaway, Inc. – the biggest shareholder of Kraft, has said that â€Å"I think it’s a bad deal, I have a lot of doubts† (Frye, McGee & Schectman, 2010).