Interview with policy marker Essay Example | Topics and Well Written Essays - 1000 words

Meeting with strategy marker - Essay Example Such patients must make around 1800/year, and be determined to have mental incapacity. Pay is no different the central point as they must make 1800/year According to the Healthy People 2020 report, one of the fundamental points is to lessen the vagrants. How does your office do to guarantee the equivalent? The destitute patients are kept in boarding homes, or in different safe houses How do the boarding homes, midway homes, or safe houses help in keeping up the individuals’ steadiness? Patients in these homes approach proceeded with care, they are seen by a specialist on week by week premise who are paid by the legislature. This is as per destinations the Healthy People 2020 program that targets expanding clinical professionals contact with patients. As per you, what is the principle downside keeping your customers from accepting consideration? Furthermore, what job should the administration play in expanding the consideration given to your customers, as sketched out under the Access to wellbeing administrations Objective in the Healthy People 2020 undertaking? Now and then it gets disappointing to give fundamental consideration and safe house to a patient with no protection spread. Financing turns into the greatest downside; this patient populace is for the most part disregarded because of dysfunctional behavior. Along these lines, covers have genuine constraints in accepting and thinking about fixed number of patients as indicated by accessibility of assets in issues identified with conduct wellbeing. In a the study of disease transmission study completed by Pratt (2012), information from a 2007 National Health Interview overview of 23, 393 grown-ups demonstrated that 35% of grown-ups with a background marked by psychological sickness had a past filled with vagrancy. Do you accept this is a reality? What's more, what should be possible to lessen this issue? The fate of the destitute relies upon the capacity of the legislature to offer all the more fina ncing. The homes do an enumeration of the destitute toward the start of every year, planned for deciding supports required to help every one of the destitute. The issue is that the safe houses are enormously underfunded, which is significant test. One of the lawful ramifications in getting to medicinal services administrations is the necessity that Insurance inclusion is the chief methods for estimating whether one gets sufficient access to social insurance among everybody, restricting the odds of the above intellectually sick patients, who are normally jobless to acquire such significant administrations (Healthy People 2020). 2. Strategy Maker Question Asked Response acquired Eno-Obong E. Senior caseworker with VA people group put together consideration These inquiries centered with respect to the targets of Healthy People 2010 to improve access to network based training programs in supporting to decrease hospitalization and the board of incessant illnesses. 1. 1 Health is more imp acts from the office where a large portion of the populace invests the greater part of their energy. As a caseworker working for the patients in the network is this announcement valid? I agree with this announcement from my involvement with the field. Previously, we recorded a lot higher crisis visits considerably in the wake of actualizing the home wellbeing medical attendant program. Be that as it may, with no instruction on the most proficient method to oversee interminable illnesses and access to network assets, patients despite everything kept on being wiped out. The office in this manner helped in worsening on the drawn out wellbeing needs of patients getting to such network wellbeing based assets. What is the most basic help that you provide for the network to diminish crisis visits, and guaranteeing expanding access to

Causing a Furor, Not a Fury

Causing a Furor, Not a Fury Causing a Furor, Not a Fury Causing a Furor, Not a Fury By Maeve Maddox In spite of the fact that disturbance and rage get from a similar Latin action word, furere, â€Å"to rage, be mad,† when the expected importance is â€Å"public uproar,† stir is the better decision. In spite of the fact that outrage is frequently one of the feelings communicated in an open change of intrigue and remark, it isn’t consistently. In some cases a disturbance might be brought about by unreasonable adoration. Truth be told, the word that Americans and Canadians spell stir and British speakers spell furore, entered English from Italian furore, â€Å"enthusiastic famous admiration.† Here’s a model wherein disturbance is utilized without the meaning of outrage: With the principal sign of his appearance, wide-peered toward adolescent young ladies held the edge of their seats, stepped their feet in energetic chaos and began gripping each other for passionate help. In the accompanying models, â€Å"to cause a fury† is a poor substitute for â€Å"to cause a furor†: Unique: Two instances of Ebola have caused a fierceness in Texas. Better: Two instances of Ebola have caused an excitement in Texas. Unique: The main Matisse appear in New Yorkâ caused a furyâ that charmed Stieglitz. Better: The principal Matisse appear in New Yorkâ caused a disturbance that enchanted Stieglitz. Stir passes on the thoughts of protest and contention that fierceness doesn't. Here are a few equivalent words to explain the contrast among fierceness and chaos: fierceness wildness fierceness savagery disturbance blustering brutality seriousness force intensity power forcefulness power quality stir uproar mayhem objection whine tumult disorder unsettling influence uproar tumult strife Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Misused Words class, check our well known posts, or pick a related post below:Farther versus Further11 Writing Exercises to Inspire You and Strengthen Your Writing10 Humorous, Derisive, or Slang Synonyms for â€Å"Leader† or â€Å"Official†

Edfd free essay sample

A blasting or network can be characterized dependent on the components It has. Characterize Bring. Bureau and Bring. Genuine De Caring. 2. Apparatuses for Community Analysis: The tree investigation and circumstances and logical results wheel are instruments that can be utilized to dissect a network. Information coming about because of a far reaching examination are significant references in making plans and projects to address concerns/issues in a network. Utilizing the circumstances and logical results wheel, investigate the circumstance in Bring. Bureau; utilizing the tree investigation, break down the circumstance in Bring. Genuine De Caring. 3. Spread out a proposed activity intend to address the worries/issues in the two Barings. Examine the two Barings dependent on the guide notes/inquiries beneath: 1 . Sort of Community: A bombarding or network can be characterized dependent on the components it has. Characterize Bring. Bureau and Bring. Genuine De Caring. 2. Instruments for significant references In making plans and projects to address concerns/misfortunes In a network. We will compose a custom article test on Edfd or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Utilizing the circumstances and logical results wheel, break down the circumstance in Bring. Network. Utilizing the circumstances and logical results wheel, dissect the circumstance In Bring. Cabstand; utilizing the tree investigation, dissect the circumstance In Bring. Genuine De Caring. Barings.

Illustration Essay - an in Depth Anaylsis on What Works and What Doesnt

Illustration Essay - an in Depth Anaylsis on What Works and What Doesn't Up in Arms About Illustration Essay? Among other sorts of essays, it is among the simplest to write. If you would like to earn a great essay, you must have great examples. Illustrative essays might incorporate both detailed and fast examples. You may wonder what's a reflective essay and the way it's different from the rest of the kinds of essays. The Key to Successful Illustration Essay A reflective essay could possibly be academic in the aspect a student might be asked to compose a lesson learnt in class and reflect its application in actual life. One particular such assignment that you could wind up facing one or two times throughout grade school and college is the reflection essay. Students should develop decent study habits if they are supposed to reach their entire potential in any course or degree. Many students don't understand the significance of reflective essay and so are not able to compose a reflective paper template that is clear to examiners. If you would like to understand how to compose a reflective essay, we'll tell you many secrets for creating powerful and productive work. People with colorful life experience are inclined to be the finest in the illustrative essay enterprise. Significance of contemporary art a lot of people don't comprehend what modern art actually is. Another illustration may be a student who sought treatment for panic attacks because she felt pressured to keep a high GPA so as to continue to keep her scholarship. There are a lot of strategies to find the info necessary for your essay. You ought to be able to create practical examples in your mind while you search the topic sources. The secret to a fantastic illustration essay is selecting a topic that's uncommon but has plenty of perspective about it that you're able to discuss in the write-up. If you are searching for a proofread illustration essays online free of charge, start ou t with the simple rule of online searching i.e. search engine. Illustration Essay: No Longer a Mystery If you must earn reflection essay, at the beginning you must select an intriguing topic to produce readers interested and involved in your part of work. Your readers will be intrigued by it, and you'll give them a great reason to follow you get through the remaining portion of the essay. You might also opt to bring a couple more parts of evidence to be certain the audience understands your point. If you're thinking that you require someone to compose my essay at the moment, you can merely rely on our honest reviews. Give a quick summary of the experience you're reflecting on in a sense that will leave a reader hungry for what's inside the remainder of the essay. Sometimes, you might be missing some fantastic suggestions for your reflective essay topics. Our professional group of writers knows perfectly what is necessary to write an ideal reflective essay. The initial procedure for creating a great illustration essay is to realize the objective of the topic to be discussed. There are lots of topics as soon as it comes to illustration essays that you can pick from and the majority of them are such they test your writing skill and creativity in place of only being factual. A particular case of illustration utilizes a personal experience or other folks experience that is discovered to be dominant to present a vital illustration essay example. To begin with, it's essential to clarify what an illustration essay is. An illustration essay is a typical assignment that permits the student to create an image on a subject using only written words. It is also known as exemplification paper. Sometimes referred to as the exemplification essay, it explains a general principle or idea by using a number of well-chosen examples. Illustration Essay: the Ultimate Convenience! Bear in mind that you ought to not argue your stance in the thesis but you need to explain or illustrate some particular phenomenon. If some things continue to be challenging to work out or you lack ideas, there's always a chance to request help at EduBirdie and order an essay. Try to remember that the essay should give readers a glimpse into your nature and capacity to address and adapt to unique scenarios. There's plenty of experiences that students may use in writing a reflective essay. The Honest to Goodness Truth on Illustration Essay When writing a r eflective essay, there are a few things you ought to avoid. A person's understanding of some other author's work could possibly be judged via the writing of a reflective essay. How you begin your essay is the determiner of whether you're going to produce an amazing essay or not. Writing an essay is created of five primary steps. Self-reflective essays may challenge you to think critically about what you're doing well and what has to be changed as a consequence of the experience you're writing about. If you still find it troublesome to work on the illustrative essay or a different form of homework assignment, it's far better to contact expert essay writers ASAP.

I Corinthians 50 Shades Of Sanctification - 1626 Words

I Corinthians: 50 Shades of Sanctification I Corinthians offers the reader an insight into the early beginnings of the New Testament church, its structure, methods, and message. I Corinthians is Paul’s answer to a previous letter he has written to the Corinthians regarding the conditions in the Corinthian church. The picture Paul painted of the early church also includes a problematic, non-typical congregation (Utley 18). Paul is not questioning their salvation per say but challenging their sanctification (Wallace). The goal of this paper is to communicate Paul’s dilemma of how a Christian is supposed to conduct himself and live in an appallingly†¦show more content†¦They have been cowardly and acting like children (3:1-2), as well as full of strife (1:11). Paul desires, on behalf of the Corinthians, the pardoning mercy, sanctifying grace, and comforting peace of God, through Jesus Christ (Henry). Paul references Our Lord Jesus Christ six times in the salutation to remind the Corinthians to not make too frequent or too honorable mention of him (McGee). By the time Paul reached Corinth, it was a booming Roman town, having been colonized by Julius Caesar in 44 B.C. Paul ministered in Corinth for 18 months, probably in A.D. 51 and 52. When others depict a person as Corinthian, the implication is one of lust, lasciviousness, and luxury. Corinth was ignorant of the true God, entirely self-governing as a Roman colony, and self-centered in her own world. The city was going in the opposite direction that God had planned for his church (Constable). Much of this discourse was caused by the fact Corinth had become a crossroads for both land and sea trade. Much of the sea trade of the Mediterranean from east to west passed directly through Corinth. Such trade venues made Corinth a vast commercial center with great wealth. With great luxuries comes sin and discourse (Deffinbaugh). Paul begins by addressing the divisiveness in the church (1:10-4:21). The divisiveness was a result of l oyalty to a person and the influence of their own distinct

Iconic Male Dominated American Culture - 735 Words

Long before the development of iconic male-dominated American culture, the ideals of a patriarchal society have been implemented within the foundations of multiple civilizations, serving to dictate the actions of its individuals under the black-and-white confines of social constructions like gender roles, gender binary, sex roles, and many other aspects of everyday life that are still present at this very moment. One of the most crucial elements of contemporary American society that these limiting patriarchal values have latched onto is the comprehensive sexual education of its youth. Undoubtedly, those who need it most are almost always doomed to receive the short-end of the stick with the introduction of Abstinence-Only education—a method that has been consistently proven to embed misogynistic and gender-discriminatory ideals within its shame-based and fear-centered curriculum, in addition to being profoundly ineffective in preventing the negative aspects that go along with unsafe sexual activity; much less effective than its counterpart, Comprehensive Sexual Education. This unbiased, fact-based, and health-focused method of sex-ed serves to inform students about a number of topics in an age-appropriate context, allowing them to make choices they are comfortable and familiar with when it comes to a time they feel they are ready to make them, regardless of what sex, gender, or orientation they happen to identify with. Even prior to the decade when the â€Å"Abstinence-only†Show MoreRelatedThe Portrayal Of Women Since 1960 s Comics888 Words   |  4 Pagesinto the mindset of a culture that lived a long time ago. Since the invention of the printing press and television, we can learn a great deal about modern culture through newspapers, television programs, novels, and print advertisements. In this essay, we’ll explore what we can learn about 1960s American culture through a popular comic book. We will examine how gender roles were portrayed during this period and how a popular comic book portrayed the difference between male and female gender rolesRead MoreMy Overall Theme Of Women As A Representation Of A Gender For Reasons897 Words   |  4 Pagesgender for reasons connected close to me. I am a female firefighter. Although I have not faced discrimination, harassment or pre judgment, there are tons of stories of women who have. 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They exist in opposition† Through the utilisation of appropriation, Morimura enforces the indulgence of Japanese culture implanting the context of western artworks, questioning the assortment of eastern cultures role in a western-dominated world. Yasumasa Morimura’s artwork Self-Portrait (Actress) After Marilyn Monroe, 1990 is a photograph where Morimura is posed as the famous actress Marilyn Monroe. The photographic reconstructionRead MoreThe Ad For American Apparel Giant Van Heusen The World s Largest Shirt Company1306 Words   |  6 PagesThe ad for American apparel giant Van Heusen the world’s largest shirt company was created in 1952. The controversial advertisement is referred to as the Witch Doctor. The ad† claimed that ‘4 out of 5 men want Oxfords . The odd one out being what looks to be a Native American or an African man dressed to appear like a Neanderthal. 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International Of Construction Management -Myassignmenthelp.Com

Question: Discuss About The International Of Construction Management? Answer: Introduction Leadership refers to the process of setting a vision and direction by a leader on the path of which the team shall follow. A leader is a person who is an insightful person and believes in working together by motivating and inspiring other to work efficiently. The report provides a brief overview of leadership style inherited in CEOs of company. It also discusses about their success factors and ways in which each leader is different from other. Further the activities of three leaders explained in the analysis are, Bradford Banducci (CEO of Woolworths), Ahmed Fahour (CEO of Australian Post) and Alan Joyce (CEO of Qantas). All three leaders are highly successful in their industries and have helped their companies to reach the peak by initiating their leadership activities in business process (Clarke, 2013). Further talking about the CEO of Woolworths, Mr. Bradford Leon Banducci became the managing director and chief executive officer of Woolworths on February 26, 2016, but is serving the company since 2015. Before this, he was employed on director post in Woolworth group Liquor Company. There he served a period from 2012 to 2015. Mr. Brad actively makes use of features like flexibility, collaboration, situational etc. to initiate success of their business. Mainly they make use of Authoritarian leadership to gain competitive edge in the target market (Aydin, Sarier, Uysal, 2013). Mr. Ahmed Fahour is an Australian Lebanese business who is the former managing director and group CEO of Australian Post. He became the CEO and new MD of Australia Post in the year 2009, before that he was the CEO of National Australian bank. Mr. Fahour planned to initiate sustainable communications business with the aid of digital mailbox, so it shall be noted that he believes in managing or changing the people for a better outcome. Thus, he uses the transformational leadership style in his workings (Du, et. al., 2013). Another leader of Qantas Alan Joyce joined Qantas airlines in the year 2000 as a network and schedule planner; afterward, he became the CEO of the company Qantas in the year. Alan Joyce has been rewarded as the most influential leader by the Australian in the year 2011, which states that he is remarked as one of the best leaders present their business activities in the society. Further, Alan makes use of democratic style of leadership as he puts emphasis on initiating shared decision making and promoting the interest of union irrespective of personal gains. Further biographic details about the leaders and their leadership styles are discussed below. Point of Discussion Mr. Bradford Banducci is the chief executive officer of Australia's biggest retail store holding company Woolworths. Talking about his background, he is commonly known as Brad, and has achieved a bachelor's degree is commerce, and then is qualified LLB and they master in business administration. Before becoming the CEO at Woolworths Company in 2016, Mr. Banducci served his time period in W-store ltd. of Woolworth's group in Tanzania as a CEO only. He continuously participated in the leadership role of the company by engaging himself in Woolworths supermarkets, Metro, Digital and New Zealand supermarket businesses as well. This showed that Mr. Banducci was a keenly observant and an enthusiast person who always wanted to improve his capabilities by participating in every activity related to his job. Also, this ability of him helped him reach the position where he is standing right now (Nahavandi, 2016). Mr. Banducci also served his period as a managing director in Australian Food and L iquor of Woolworths Limited. Apart from that, he also accounted himself in the Tyro Payment ltd company as a CFO in 2005, and he spent 15 years of his professional career in Boston Consulting Group in which he served 9 years as a president there. So, with his biography, the fact is known to all that he has an adequate amount of experience in the field of leadership and he is acting standing upon his responsibility and achieving the targets confidently (Vergara, E.2014). Talking about the leadership role of Mr. Brad, it shall be noted that he is actively playing his leadership responsibilities in the organization. In context of leadership, a leader is one who knows the way, goes the way and shows the way, this fact is rightly stated by John C. Maxwell. As Mr. Banducci with his affirmative targets stated that he will change the condition of the company by unveiling long-term targets defined for the company. He aspired to increase the sale of the company 4 per cent till next. His confidences and long-term thinking skill showed his strong leadership abilities in an organization. Further the leadership style which he uses to flourish the business is authoritarian states that this type of leader believes that there should be an identified professional relationship of the company shall be maintained in the global environment. (Frankel, 2017) This leadership style shows that Mr. Banducci offers a vision to his team and then creates control in the organizati on so that efficiency in customer satisfaction level is focused. Traits which this leader possess through initiating authoritarian leadership style is that, he develops understanding about the concept, then initiate goals for the management to follow and then lastly engage all people in one way communication and initiate control so that objectives are properly achieved. Also the fact shall be noted that he is one of the factor due to which the company is gain competitive edge in the retail market (van Prooijen, de Vries, 2016). According to Australian financial review, Mr. Banducci is the right man for the working of the company and gaining the competence in the market. As it is known that Mr. Banducci believes in spreading optimum benefits to the stakeholders of the company as they provided around $ 110 million bonus to its investors previous year (Einarsen, Aasland, Skogstad, 2016). This huge amount of bonus shows that the company is already earning optimum returns that are why it is providing bonus to its employee. If talking about the success of Mr. Banducci in Woolworths. The fact shall be taken into consideration that he shaped the sales and returns of the company in initial hundred days of his term period. He improved the services received to the customers in the stores and he took the major decision changing the prices and reducing them (Mwenda, Wachira, 2015). This activity of him helped the company to gain $ 800 million for the company. So, there is no doubt that Mr. Banducci led the company app ropriately and helped them maximize their profits as well. Also by making use of authoritarian leadership style, he gained control over the company by increasing the sales margin of the company innovatively (Northouse, 2017). Ahmed Fahour Ahmed Fahour is a Lebanese Australian businessman who is the former managing director and group CEO of Australian post. Apart from that, he was the former chief executive officer of operations in national Australian bank. He is brought between successful business people who helped him to gather his knowledge in the business field. Further talking about his coalition with Australian post, Mr. Fahour joined the company in the year 2009 when he was regarded as the MD and CEO of the company. Looking at the skills of Mr. Fahour it shall be known that he possesses great leadership skill and the quality with the aid of which he gained satisfactory success in life is due to his positive response to every situation faced in life (Girma, 2016). Due to such personality qualities of Mr. Fahour, the company Australian post also gained success in the target market. Further, he was appointed as the Australian government's special envoy to the organization of Islamic cooperation in the year of 2011. Also in the year 2014, he was appointed as the chairman of Pro-Pro Packaging group and additionally in the same year he was appointed as the adjunct professor at La Trobe Business School. Apart from that, he was also appointed as a fellow of the Australian Institute of company directors and in the current he has been appointed as an officer of the order of Australia for providing distinguished services to business, especially in the postal area communication, banking and investment sector. All the above-mentioned positions are achieved by him, and it is clear to know that he has been a great leader and motivator in the environment (Clegg, 2017). Further talking about the leadership role which Mr. Fahour possesses in his business activities is Transformational leadership style. Transformational leadership refers to the style of business under which the leader finds it his duty to lead the people and make corrective changes in the organization which is required by the market. Such type of leaders does not require any type of motivation or appraisal from their team members or followers but they find it their duty to work for a better transformation. Considering the company in which Mr. Fahour is the CEO that Australian Post, the company aims to provide authentic information to its members irrespective of the criticism they receive from other people (Arnold, et. al., 2015). Similarly, the leader work in such a way that they fulfill the objectives defined in the internal management of the organization. Talking about their leadership role in the organization, with the starting of their term period, Mr. Fahour initiated "Future Rea dy" strategy in the internal process of the organization under which he implemented activities which centered the interest of customers. Apart from that he also aimed to initiate transformation in the organization by shifting the focus of the organization to not just run the business but become future ready (Jiang, et. al., 2017). Additionally talking about the success of Mr. Fahour in the organization, it shall be noted that the initial leadership trait which is showed after becoming the CEO is that he initiated the "Future Ready" program under which he possessed transformation leadership trait (Henkel, 2016). Talking about the exit of Mr. Fahour, he initiated sustained success in the organization and he also walked out by gaining $ 10.8 million packages with him, apart from that he also gained incentives in the year 2015 and 2016 (Zhao, Hwang, Lee, 2016). Also, the numeric data states that the company earned optimum bonus, apart from that they served good returns to the employees of the company as well. Being a transformational leader adequately changed the mindset of people towards different things prevailing in the market by unveiling the truth. Due to which the company earned respect and reputation in the market. So, the fact shall be noted that former CEO and MD of Australian Post Mr. Fahour adequately served their time period in the business to help it reach its peak in the market and gain competence. The decisions which the former CEO took helped the company to gain the position on which they are right now, also with the help of a great motivation leader the company gained the competence in the global market (Choi, Kim, Kang,2017). Alan Joyce Alan Joseph Joyce (June 30, 1966) is an Irish born citizen of Australia who is a businessman by profession. He is the Chief executive officer of Qantas Airlines Australia. Talking about the professional career of Alan Joyce, he initially worked at Aer Lingus for consecutive eight years which was a flag carrier for Ireland. At Aer Lingus, he worked on the position of sales, marketing and information technology, revenue management, and many more other positions. After leaving Aer Lingus he joined new defunct Ansett Australia (Tucker, 2017). Later on, Alan Joyce joined Qantas in the year 2000. He used to work in schedule planning, network planning and network strategy as a leader in both the company Qantas and Ansett Australia. Joyce was regarded as the most influential business leader in the year 2011, another honor which he received was of becoming the ambassador of Australian Indigenous Education Foundation. Apart from that, he was also certified for providing efficient and effective services in the field of aviation and many other sectors as well (Bellamy, Bellamy, 2016). The leadership role which Alan Joyce possessed in his behavior is the democratic style of leadership. The fact shall be earmarked that this style of leadership helped Alan Joyce to initiate activities in the organization through the company can achieve competence in the global market. Further, talking about the leadership style of Alan Joyce it shall be noted that he being a democratic leader believed that the decision shall be made and implemented in an organization, with the collective repose of all the members of the company. This role of the leader helped the company gain and sustainable position in the market. Apart from that Alan Joyce promoted the interest of people by practicing social equality in the management of the company. He was implemented group decision-making process in the management of the organization due to which the standing is standing on such an affirmed position right now. A democratic style leader needs to be honest and inspiring to the other team members of the company (Antonakis, 2017). Talking about the success story of Alan Joyce in Qantas Company, he adequately used the correct approach for leading the company so that they can earn optimum return for the organization. it has been noticed that the company lost its major share in the market by 6 per cent, due to which it came as an emergency for the company to regain its position in the market by modernizing and restructuring the management of the company. Further, Alan Joyce initiated the use of innovative technology in the management due to which the company somehow came back to its current position in the market (Fashola, Akanni, Ajila, 2016). Also, it shall be remarked that Alan Joyce initiated three-year transformation due to which it became difficult for other competitors to imitate them. The way through which the company gains success in the market is by understanding the actual requirement of the customer with the product and services which the company offer. Apart from that Alan Joyce's management skills helped them to initiate innovative activities with honesty and accountability, due to which the company gained the trust of people in the market showed positive growth. As stated the company reached the top position in the market with the help of its democratic leader Alan Joyce (Peter, Kalai, 2016). Comparison of leadership styles Comparing the leadership style of all the three leaders analyzed in the report, it shall be noted that all people are working well in their particular fields, which stats that the leadership style which a person shall possess in their business also depends upon the type of business. On comparing the leadership style of Brad Banducci with that of Alan Joyce, it shall be noted that both companies perform just opposite leadership styles in their business depending upon the business. Like, in retail business proper control of management and employees is required which Mr. Banducci follows but Alan Joyce initiates just opposite activities. He believes in taking collective decision with the help of team members also. Apart from that a democratic style leader needs to give equal importance to its team members whereas an authoritarian leader only focuses on the outcomes of the process, they do not believe in implementing any type of informal relationship with the management (Schaubroeck, She n, Chong, 2017). Further talking about transformation type of leadership style, under this leadership, the leader does not consider the response given by other people who present in the society just like authoritarian leadership, but its practices involve intelligent innovation strategies like democratic leadership. But this leadership does not possess strict rules on their member like authoritarian nor does it believe in considering the participation of members in company's decision-making process like democratic style leaders do. Thus, it shall be noted that different business process has their different leadership style with the implementation of which they can earn competitive edge in the market (Chawla, Sharma, 2017). Conclusion Thus, in the limelight of above mentioned events the fact shall be noted is that all types of leadership styles have their different significance in the business depending upon the type of business. Apart from that, it takes the skills and capabilities of a leader to initiate success in an organization (Antonakis, 2017). The above mentioned report discussed leadership styles and practices of three different leaders in their individual market. All three leaders have achieved competence in the market with the aid of their efficient leadership skills. Concluding to the above analysis it shall be noted that all people possess different type of skills and implement different leadership styles depending on their attitude and type of business process. Recommendation Thus, looking at the above analysis, few recommendations which can help the companies to grow in a better way are discussed below. Initially talking about the people who use the authoritarian style of leadership shall always keep in mind that they do not harm the interest of any employee in an organization. as this type of leadership states that the leader shall maintain strict control on the activities of the organization, so the leader shall somehow initiate to maintain good communication in environment, otherwise the team member will become afraid of the leader's strictness. And they shall instigate personal or informal relationship as well apart from professional relationship with employee. this process will help them to receive better efficiency in work. Secondly, it shall be recommended to the people using the transformation leadership style. People who use such type of leadership need to be creative and confident enough to initiate a new change in the organization. When a person starts new thing, many hurdles come in their way, similarly, many obstacles will come while possessing the transformational leadership style but they shall focus on their goal and shall not get distracted with the criticism. Also, such leaders shall inspire people from the excitement and creative style of doing a task. Lastly, people who use the democratic style of leadership shall not center their focus only on practicing social activities for the business. They shall consider democratic solution of the problem but they shall also look for the solution which suits the activities of the business in the best way. References Antonakis, J. (2017). The nature of leadership. Sage publications. Arnold, K. A., Connelly, C. E., Walsh, M. M., Martin Ginis, K. A. (2015). Leadership styles, emotion regulation, and burnout. Journal of occupational health psychology, 20(4), 481-490. Aydin, A., Sarier, Y., Uysal, S. (2013). The Effect of School Principals' Leadership Styles on Teachers' Organizational Commitment and Job Satisfaction. Educational sciences: Theory and practice, 13(2), 806-811. Bellamy, A., Bellamy, A. (2016). The Relationship Between Neurotic Leadership Styles, Transformational Leadership, Emotional Intelligence, and Worker Attitudes. European Scientific Journal, 12(22). Chawla, D., Sharma, H. (2017). Relationship between leadership styles and stress indicators of sports leaders. Choi, S. B., Kim, K., Kang, S. W. (2017). Effects of transformational and shared leadership styles on employees' perception of team effectiveness. Social Behavior and Personality: an international journal, 45(3), 377-386. Clarke, S. (2013). Safety leadership: A meta?analytic review of transformational and transactional leadership styles as antecedents of safety behaviours. Journal of Occupational and Organizational Psychology, 86(1), 22-49. Clegg, S. R. (2017). Fatal Leadership Approaches. Du, S., Swaen, V., Lindgreen, A., Sen, S. (2013). The roles of leadership styles in corporate social responsibility. Journal of business ethics, 114(1), 155-169. Einarsen, S., Aasland, M. S., Skogstad, A. (2016). the nature and outcomes of destructive leadership behavior in Organizations. Risky Business: Psychological, Physical and Financial Costs of High Risk Behavior in Organizations, 323. Fashola, A. K., Akanni, A. A., Ajila, C. O. (2016). Leadership Style and Perceived Organisational Politics as Predictors of Organisational Commitment among Civil Servants in Osun State. Journal of Asian Development, 2(2), 33-47. Frankel, A., PGCMS, R. (2017). What leadership styles should senior nurses develop?. Clinical research, 4, 24. Girma, S. H. (2016). Relationship between Perceived Leadership Styles and Organizational Commitment: the Case of the African Union Commission Headquarters. Henkel, T. G. (2016). The Relationship Between Transformational Leadership Styles and University Adjunct Faculty Work Engagement. Jiang, H., Chen, Y., Sun, P., Yang, J. (2017). The Relationship between Authoritarian Leadership and Employees Deviant Workplace Behaviors: The Mediating Effects of Psychological Contract Violation and Organizational Cynicism. Frontiers in Psychology, 8. Mwenda, L. K. M., Wachira, A. W. (2015). Effects of Leadership Styles on Implementation of Organization Strategic Plans in Small and Medium Enterprises in Nairobi. Nahavandi, A. (2016). The Art and Science of Leadership -Global Edition. Pearson. Northouse, P. G. (2017). Introduction to leadership: Concepts and practice. Sage Publications. Peter, D. N., Kalai, J. M. (2016). Influence of principalstransformative corporate leadership style on teachersjob commitment in public secondary schools in athi river sub county, machakos county, kenya. African Journal of Education and Practice, 1(1), 77-100. Schaubroeck, J. M., Shen, Y., Chong, S. (2017). A dual-stage moderated mediation model linking authoritarian leadership to follower outcomes. Journal of Applied Psychology, 102(2), 203. Tucker, R. (2017). Democratic Leadership Preferred by Male Student Athletes in Middle School Athletic Programs. Sport Journal. van Prooijen, J. W., de Vries, R. E. (2016). Organizational conspiracy beliefs: Implications for leadership styles and employee outcomes. Journal of business and psychology, 31(4), 479-491. Vergara, E. S. (2014). Characterization of leadership styles by analyzing social networks. Journal of Business, 6(1), 30-42. Zhao, X., Hwang, B. G., Lee, H. N. (2016). Identifying critical leadership styles of project managers for green building projects. International Journal of Construction Management, 16(2), 150-160.

Arsenievs Essays - Spirituality, Belief, Religion, Esotericism

Arseniev's Revelation of Life Eternal A Review of Revelation of Life Eternal Nicholas Arseniev was a professor of New Testament and Apologetics at St. Vladimir's He wrote over 174 articles and books and died in 1977. His Revelation of Life Eternal is described as "an introduction to the Christian message." It pulls together many different mystic perceptions and beliefs, and it is an excellent entry into the diverse world of Christian Mysticism. The introduction quickly pulls the reader in by asking several basic questions about why religion even exists at all. These questions are first answered with broad answers, then Arseniev focuses on why Christian Mysticism is the answer to these questions: "We have to believe in God, because this is Truth--life-giving Truth His Reality is something very earnest, very real: it is the only true Reality And He has to meet us, or rather we have to meet Him, for He meets us at every step" (8). This book is especially valuable to those of us who have little or no knowledge of Christian mysticism. It is broken into two parts, and each part is divided into chapters. Many of the chapters follow the pattern of the introduction by asking a broad question first, then defining it within the terms of the beliefs of the mystics. Basic Biblical stories are reviewed through easily comprehended but not patronizing language, allowing the reader to learn the background information for the beliefs of Christian Mysticism. The many sources consulted for the information shared in this book allows the reader to have some faith in what is being read. Many saints, religious books, and scholars are quoted, thus supporting the theories posed. The first chapter "Principles of Religious Cognition" explains why religion is indeed necessary and why humans are naturally drawn to question things that religion alone can answer. From proving this basic need for religion, Arseniev has a platform to prove his personal religious beliefs--those of Christian Mysticism. A few chapters later some of the problems in early and false religions are explored. As each different issue is dismantled, he is able to set up the premise of Christian Mysticism, which has lasted for hundreds of years--contrasting this with religions that have fallen. Plato is explored, thus pulling in platonic and neoplatonic beliefs, which have become integral part of contemporary mysticism and influenced many of the sources with which Arseniev refers. Christ's importance is explored in chapters about the Transfiguration, Resurrection, and Atonement--three of the basic supporting factors within Christian Mysticism. The book is wrapped up with chapters about the importance of God's humility and love, most importantly God's ultimate love for us. I enjoyed this book for many reasons. The language is easy to understand, but it is beautiful and descriptive at the same time. I had little knowledge of Christian Mysticism before reading this book, so I found it to be an excellent introduction. As I read each chapter, the questions posed persuaded me to continue reading, because I became very interested in the answers to the questions. The questions were answered using reputable sources and answers that appealed to common sense and experience. I was actually surprised by how interested I became in the Orthodox church. This book appealed to the knowledge I already had of different religious beliefs, thus pointing out that Mysticism indeed could affect my life directly and keeping my interest high I would highly recommend this book to anyone who is interested in the Orthodox church but has little past experience with it. Nicholas Arseniev's book Revelation of Life Eternal is an excellent introduction to the basic beliefs within Christian Mysticism. It gives the beliefs and the history of religion in general before focusing on the development of Christian Mysticism. It is an excellent source of information on Christian Mysticism for anyone who has little or know knowledge of the subject beforehand.

Free Essays on Love In Oceania

to express emotion, technically, the human mind can not comprehend feelings they are having. If humans ca... Free Essays on Love In Oceania Free Essays on Love In Oceania Although Winston and Julia claim to have been in love since the moment they met, can anyone living in Oceania ever really be in love? In Chapter five of Book One, Winston speaks with his comrade, Syme, about how newspeak is making the actual thought of love impossible: In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it†¦ In fact there will be no thought, as we understand it now. Orthodoxy means not thinking- not needing to think. Orthodoxy is unconsciousness. (Orwell 46-47) Syme believes that thoughtcrime in the end will be completely unheard of, because it will be impossible to think of views that oppose the party. Using Newspeak phrases such as â€Å"doubleplusungood† limits the train of thought to only what is necessary. There are no Newspeak adverbs or adjectives that are unnecessary to describe the essential thought process. Syme also mentions how Newspeak is the only language in which the word count decreases every year. Words such as â€Å"love† are removed from the dictionary, and Party members are made to believe that because the words are not in the dictionary, they do not exist. The â€Å"love† between the main characters in 1984 is only a mere physical attraction, for in Oceania, love cannot exist; there are no words to describe love, and the characters have either forgotten or had never known what love was. With the introduction and inclusion of Newspeak in Oceania’s society, Orwell makes the reader understand that in a short time people will not be able to have emotions, because there will be no words in which they can express it. Winston’s comrade, Syme, describes Newspeak as being the only language in which the amount of words decreases as time progresses. This concept is all in direct relation to reality control. If there are no words to express emotion, technically, the human mind can not comprehend feelings they are having. If humans ca...

FASB Codification research paper Essay Example | Topics and Well Written Essays - 1000 words

FASB Codification research paper - Essay Example 03-14 â€Å"Participants’ Accounting for Emission Allowances under a â€Å"Cap and Trade† Program† (Fornaro and Winkelman et al, n.p.). According to the results of that discussion, U.S. accounting practices for emissions allowances can be found in the â€Å"Uniform System of Accounts†, published by the Federal Energy Regulatory Commission (FERC) in 1993 (Fornaro and Winkelman et al, n.p.; FASB, n.p.). According to FERC, emissions allowances should be classified as inventory assets, and be reported at historical cost; in case of purchased allowances, these should be â€Å"recordered at their exchange price while those received from the EPA at no charge have a zero basis† (Fornaro and Winkelman et al, n.p.). FERC requires to apply the weighted-average cost method and to perform calculations monthly based either on reasonable estimates or actual data (Fornaro and Winkelman et al, n.p.). At its November 19, 2010 meeting, FASB jointly with IASB provided two measurement models for measuring the purchased allowances (FASB 2010, 2). Tentative decision of the Boards was the following â€Å"purchased allowances should be initially and subsequently measured at fair value† (FASB 2010, 2). ... full recognition on sale to third party (absent a SFAS 71 requirement to defer gains as a regulatory liability); classification of cash flow statement inflows and outflows as operating; based on inventory exchange guidance in EITF 04-13 and SFAS 153, carryover basis is on vintage year swaps; lower of cost or market approach to impairment (Deloitte Touche Tohmatsu, 5). IFRS In December 2004, the International Financial Reporting Interpretations Committee (IFRIC) issued its final version of the project â€Å"Emission Rights† (Fornaro and Winkelman et al, n.p.). According to IAS 38, emissions allowances are accounted as intangible assets to which can be applied a revaluation method or the historical cost model (Fornaro and Winkelman et al, n.p.). Purchased allowances should be recordered at cost; the difference between the price paid and fair value of allowances is initially reported as deferred income/liability and in case of sale is systematically recognized as revenue over the compliance period (Fornaro and Winkelman et al, n.p.). However, in June 2005 IFRIC 3 was withdrawn as it â€Å"created unsatisfactory measurement and reporting mismatches†. In 2007, the results of the study carried out by the International Emissions Trading Association (IETA) and PricewaterhouseCoopers has shown that â€Å"58 % classified purchased allowances as intangible assets; the rest 42% classified them as inventory, current assets or other items on the balance sheet, or simply depreciated or amortized their allowances (Fornaro and Winkelman et al, n.p.). The FASB staff indicated that profits from sales of emissions allowances should not be deferred even if the sales results in anticipated short positions in the future. Considerations should be given under SFAS 71, Accounting for the Effects of

Organisational Changes in Kraft-Cadbury Essay Example | Topics and Well Written Essays - 3000 words

Organisational Changes in Kraft-Cadbury - Essay Example According to 2009 reports the company had manufacturing facilities throughout the world, the key locations being Africa, Australia, India and Japan (Cadbury-website-d, n.d.). Another significant confectionery organization that has stamped a mark in the history of the food industry is Illinois based Kraft Foods, Inc. (Kraft), that has â€Å"come a long way since J. L. Kraft started selling cheese from a horse-drawn wagon in 1903† (Kraft Foods Inc.-website-a, n.d.). The company had a portfolio of nine major brands, and it claimed that â€Å"Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious† (Kraft Foods Inc.-website-b, n.d.). Kraft ranks globally second among food companies and talking about its acquisition of Cadbury it says that â€Å"The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery, and quic k meals† (Kraft Foods Inc.-website-c, n.d.). The acquisition of Cadbury by Kraft has given rise to a significant amount of tension among different quarters that range from the management to the union. According to the reports by Clinton Manning and Cecilia Felice, â€Å"Felicity Loudon begged shareholders to reject the 850p a share takeover offer and urged them to keep the 186-year-old company British in memory of her ancestor John Cadbury† (Manning & DFelice, 2010). Further, commenting on the said deal, the legendary investor Warren Buffet, who is also the chairman of Berkshire Hathaway, Inc. – the biggest shareholder of Kraft, has said that â€Å"I think it’s a bad deal, I have a lot of doubts† (Frye, McGee & Schectman, 2010).

Alwaleed Bin Talal’s Leadership Essay Example for Free

Alwaleed Bin Talal’s Leadership Essay Prince Alwaleed bin Talal is one of the world’s wealthiest investor and businessman. He has been able to gain connection in politics through entrepreneurship and international investments as an entrepreneur. He is a citizen of Lebanon and a member of the royal family, House of Saudi, in the kingdom of Saudi Arabia. Though not a member of the executive charged with ruling, he usually gets involved in politics of Lebanon for instance in the case of President Emile Lahoud against claims assassinating Lebanese billionaire Rafik Hariri and usually criticizes both local and international political issues in the media. He has so far been unsuccessful in his efforts to lead the Lebanese Sunni community. During Alwaleed’s early ages, his Father Prince Talal Abd al-Aziz, a known activist and modernizer, actively engaged in matters concerning the political issues that existed in the traditional governing system in Saudi Arabia in the early 1960s. He opposed Modern pan-Arabism that was led by the then leader of the United Arab Repulic, Jamal Gamal Abdel Nasser, which resulted to the suspension of his passport. He was forced to seek exile in Egypt. During this period, Alwaleed lived with his mother, Princess Muna al-Sulh who was the daughter of Riyadh al- Sulh, the first Prime Minister of the Independent Lebanon. In his early education, he attended elementary and middle schools in Beirut and returned to Lebanon in 1973 to attend King Abdul Aziz Military Academy to gain more discipline skills. He graduated with a Bachelor of Science Degree in Business administration from Menlo College California in 1979 and later enrolled for a masters Degree in Political Science from Syracuse University (Khan 2005). He rose to international fame in the early 1990s by purchasing a substantial amount of Citicorp shares when then firm was undergoing financial difficulties. He is an established investor and owns a chain of investments worldwide in the major industries such as banking, building and construction companies, telecommunications, broadcasting and media, entertainment, hospitality and involvement in charitable activities across many regions of the world. He also owns a lot of luxurious assets (Khan 2005). According to Machiavelli (2005) leadership qualities must be practical and not ideological in their application. In chapter 15 of The Prince, that leadership quality should be determined through consideration of personality traits, character and how a person conducts himself. A successful ruler must know when, where and in what way an upright person will act when confronted with different situations. Alwaleed has been able to demonstrate all these leadership qualities which are evident in the different criteria’s he employed in his investment activities throughout his life. He invested in shares of America’s Citicorp at the time when every investor was pulling out their capital from the firm and at a time when it neared its collapse due to bankruptcy, a decision that elicited mixed reactions across the world. Machiavelli talks of qualities that a leader must posses on those things which politicians or Princes must do that might either be praised or blamed in the end. He clearly differentiates the two categories in which a leader must apply specific ideologies. Machiavelli identifies the world that we live in as a kind of world of forms and which contains imperfect alternatives that are required in the world of ideas. Alwaleed seemed to recognize the world of ideas and did things that other people in the world of forms thought that they were impossible to happen. Upon his return after completion of his Master’s degree, he invested in the banking sector by purchasing shares in the United Saudi Commercial Bank. This move enabled the bank to gain enormous returns in terms of market value and also enabled the Bank to merge with Saudi Cairo Bank. His fortunes increased immensely through these risky but strategic business ventures. These elicited admirations from financial strategists across Asia and other parts of the world. Economic observers in the Saudi Kingdom and from other parts of the globe recognized his efforts and Alwaleed was thus chosen by the King as an advisor on economic matters. This enabled him improve on his unique strategic approaches to expansion of his business empire (Khan 2005). Â  Alwaleed’s character has been influenced through his grand father King Abd al-Aziz and the first prime minister of independent Lebanon who were all honest, upright and generous in their actions. They got a lot of respect and loyalty from the entire kingdom. All these characters can be displayed through his successful ventures and the ways in which he related to the people. His sudden amassment of wealth in a short period of time has led certain institutions to question the source of his wealth. According to the Economist online, Alwaleed is suspected to be a front man of other investors in the Saudi Arabian kingdom. All his sources of income are questioned and an account of his possible worth is calculated and the conclusion is that the source of his wealth is unquestionable because his business could not be in a position to accumulate such volume of wealth in a short period of time. Machiavelli’s leadership principle requires that a leader must engage in activities that may seem inappropriate, eliciting malicious interests and those that will require him to commit unethical ethics so long as it leads him to obtain success and power. What matters is the end result, the means doesn’t apply. Alwaleed was able to achieve success and power irrespective of the means he employed to achieve his success. His experience from the risky venture has enabled him to acquire riches and build business empires in addition to gaining international respect and recognition through investing in long-term projects (Machiavelli 17). Machiavelli on chapter 13 and 14 in the Online Literature Library the character of a Prince on matters concerning mercenaries and armies is discussed. They should be loyal to the ruler in fighting for the battle. In chapter 14, Machiavelli advises the prince to focus on the war and avoid other issues that pertains military matters. He should gain knowledge to enable him to maintain power stronghold throughout the battle. Prince Alwaleed was prepared in military matters after having attended King Abdul Aziz Military Academy and was prepared to lead incase he found his chance to the throne. He was therefore armed to be safe lest he is threatened by opposing forces to his power. This enabled him to gain trust from the King and thus he found a position in the cabinet and became the Kings Economic advisor. Bridging the East and Western Worlds Alwaleed fame is recognized internationally through his involvement in bridging the Arab world and the Western worlds. He has been involved in Islamic studies programs across Universities in the United States and other parts of the Globe. According to Prince Alwaleed Bin Talal Islamic Studies Program at Harvard University, prince Alwaleed is committed to the fostering the importance of peace and tolerance. They assert that the best way to achieve this is through the bridging of the understanding between the East and the West. He is also committed in making the world a better place. He is the champion representative of UNESCO and also supports charities for children. Â  He engages in cultural activities aimed at promoting mutual understanding. The prince also has funded an educational centre at Georgetown University that aims at improving understanding between Islamic and Christian religions. Other initiatives include cross cultural educational institutions in Europe, Africa and the Middle-East. This shows a connection with the qualities of a leader cited by Machiavelli. On generosity and miserliness, a leader is supposed to spend excess amounts of his fortune on things that will improve or heighten his publicity but by doing so keep in mind the consequences that might befall him in the event that his fortune dwindles (Machiavelli 14). Chapter 18 tells the things that a politician must do which concerns his faith. Alwaleed has been able to extend his religion to the western world through funding foundations that touch on his Islamic religion. In this chapter Machiavelli asserts that private morality should prevail over public life and in order to be successful, praise must come from other human beings even if it means doing things are wrong in different perspectives. Rulers must therefore be generous in utilizing their wealth and appear tough on running their businesses even if it means using cruelty. He has stood strong on his word of Bridging the east and west and has stood strong in his faith.

Essay examples --

Although there are many great presidents of these United States, Harry Truman has his own life story. Harry S Truman was born May 8, 1884 in Lamar, Missouri. His parents were John and Martha Young Truman. His father, John, was a farmer and live stalk trader. Martha, his mother was a homemaker. Harry was the oldest in his family of three children. He had a sister named Mary Jane, and a brother named John Vivian. Harry was taught honesty, hard work, and family love at a young age. (3) Truman grew up on a farm in Harrisonville, Missouri and later moved to Independence, Missouri. (3) From a young age, Truman enjoyed reading about history and biography and was very good at it. Truman went to the public school in Independence. He didn’t do any sports in high school because from a young age he was always afraid that he would break his glasses. Sense he didn’t do sports he was picked on by some of the kids, they also made fun of him because he had glasses. Although he did well in high school he did not attend college after graduation. The reason for this was because college was expensive and his parents could not afford that. Truman started working on a railroad and as a bank clerk. When he turned 22 he moved back to the country and started working for the family farm for the next 11 years. 2 Truman joined the army in 1918 and went to France to fight in World War I. While there, Truman became an officer and led his men with good inspiration. After fighting in the war and returning home, Truman married a woman he knew from a young age named Elisabeth Wallace, nicknamed Bess. They were married on June 28 1919. After marriage, they wanted to start a family so they had one daughter named Mary Margaret. After he married the women he loved,... ...ested him greatly. Truman was a loyal man to his wife and his country. This makes him a good man in my book. He had to deal with a lot of war and depression in the years that he was president and that wouldn’t be easy for anyone. He also had to deal with the country advancing and a lot of more children being born. Some presidents didn’t have to deal with hard things like coming into office after someone else died, but that was his duty and he knew he could do it. His wife was very supportive of all of his decisions. When becoming a president you have a lot of shoes to fill, a lot of people to worry about, and a lot of things to look over. It takes a strong man or woman to do so. Even through the 11 hard times Truman didn’t give up, he won the re-election even when no one thought he was going to. It takes dedication do so these things and Truman had a lot of that.

Ambush Marketing- Is It Ethical

Ambush Marketing- Is It ethical? While a lot of discussion has been going on for quite some time on â€Å"Marketing ethics† including almost every aspect of marketing be it market research, market audience, pricing or marketing strategy. But none of these issues seem to be even close to the issues raised by the ethics of advertising and promotion and specifically â€Å"ambush marketing† in particular. Hence in this article we will take a quick look at the ever-increasing practice of ambush marketing, its origin, examples and its ethical concerns. Background: The term â€Å"ambush† in literal terms means â€Å"an attack from a hidden position†, this in fact, is the founding stone of the term â€Å"ambush marketing†. â€Å"Ambush Marketing† was coined in the 1980’s by Jerry Welsh, the renowned marketing strategist, while he was working as a manager for global marketing efforts for American Express. When he coined the term, he referred it as a creative and legitimate marketing strategy which could provide a level playing ground to the competitors of a thematic sponsor. Today, however, the term is associated with a negative connotation. According to Wikipedia â€Å"ambush marketing refers to a company's attempt to capitalize on the goodwill, reputation, and popularity of a particular event by creating an association with it, without the authorization or consent of the necessary parties. † It is an attempt of the ambusher to associate itself with an event without paying the fee and get some rub-off effects from it. When implemented effectively, it diminishes the value of the actual sponsors of the event by confusing the customers Fig:Typical example of ambush marketing Fig1. :Jet airlines putting a billboard â€Å"we’ve changed† Fig1. 2:Kingfisher took the responsibility of making them change Fig1. 3:Go Air cashed in on the success of the two billboards There is a thin line between Ambush marketing and effective marketing practice. All the marketing strategies adopted by a rival company in the midst of an event cannot be called as ambush marketing. An activity is termed as ambushing only if the m arketer is trying to endorse a specific product/event and by doing that the revenues of the main event are getting damaged. For example f spice jet shows its commercials in between a motor sports event, it will not be guilty of ambushing. But if Pepsi is launching a new ad campaign in between cricket world cup whose official sponsor is coke and it affects the sales of coke, it will be termed as an instance of ambushing. Fig:Pepsi ad during 1996 WC Strategies for ambush marketing can be broadly classified into two groups: Forging: In this form, a company misleads the people that the ambusher is one of the sponsors of the event by using a similar name or logo associated with the event while it is not. For example, in 2002 Sydney Olympics, Quantas airlines changed its slogan to â€Å"The spirit of Australia† which was very close to the games slogan â€Å"Share the Spirit†. This was a classic case of ambush marketing as the official airline partner of the event was Ansett Air but the slogan of Quantas airlines suggested otherwise. Fig:Quantas airlines Intrusion: Here the ambusher tries to give its own name or trade mark through the medium of publicity of the event without seeking the permission of the organiser. This strategy uses the attention created by the event to promote the ambusher’s product. This strategy is more popular with the ambushers now-a-days as forging can lead to legal actions and this is comparatively a risk-free strategy. A notable example of this strategy was in 2002 Boston Marathon, whose official sponsor was Adidas but Nike provided the runners with spray painted â€Å"swooshes† which suggested that the event was sponsored by Nike. Fig:2002 Boston Marathon In 2006 Bavaria Brewery gave away orange overalls called Leeuwenhosen to some of the fans to support the Netherlands football team with the brewery’s logo on them. The FIFA officials asked the fans to remove the orange overalls as Budweiser was the official sponsor. Fig: Supporters wearing Leeuwenhosen By this time you all must have guessed the issues with ambushing, but then too let us reiterate some of the important ones. The first and the biggest of them is that it reduces the effectiveness of the advertisements of the original sponsors of the event and decreases their revenues. It can also lead to withdrawal of some of the sponsors from the event such as IBM and Mars from the Olympic TOP programme. The sponsorships for these events are costly and by ambushing, these companies are deprived of their right to increase their visibility and thereby their customer base. Remedies for Ambushing: Ambushing has been gaining popularity ever since it came into existence which is causing a lot of concerns for the official sponsors of the event. Hence for better protection of the interests of the company certain strategies have evolved which could help the victim company to counter ambushing. The major ones are Learn How to Ambush: This measure is based on the premise that if the knows how to ambush then it will also know the vulnerable points on which it could be ambushed and then it can try to plug those gaps through stringent contracts. Leveraging: These are supplementary measures such as ads aimed at increasing public awareness about the official sponsors of the event. Limit a non-sponsors capacity to advertise: By limiting the non-sponsors ability to advertise in the proximity of the event reduces the probability of ambushing through physical stalls, outlets etc. This strategy is also known as â€Å"clean stadium† policy. Establish more control over advertising: This is one of the most important and one of the most difficult measures to exercise. Since reach of media to the viewers of an event is much more than the people actually coming and watching those events, it is very important for firms to try and limit the advertisements by non-sponsors. Educate Consumers: One of the most safest and effective measure is making the customers known about the official sponsors so that the ambushers cannot mislead the public. Legal Restrictions: Stringent legal measures can act as deterrents to the practice of unethical ambushing. Is it ethical? Ambush marketing has changed its shape and form from 1980’s till today. But what is constant is the debate on whether it is ethical or not. The answer is very subjective. If you are asking this question to the sponsor of the event he might say that it is synonymous with crime and to an ambusher it might seem to be an intelligent marketing strategy. The viewpoints become completely reversed if the ambusher is made the sponsor and vice-versa. My opinion about ambushing is same as the ambushers. Marketing as a field of study has always been associated with creativity and ambushing gives them a perfect platform for the same. In today’s world, where there is cut throat competition between corporates due to increasing competition and reducing margins, companies have to come up with such kind of measures to counter other. During the times of recession, when all the major economies of the world go to a standstill, it serves as a cost effective method of advertising. For me it is not breaking the law or doing illegal, it is an intelligent use of the loopholes in the marketing practices of the other firm. If my rival is not aware of its shortcomings, I should use it to my advantage. Also, competition is not a game with set rules; if I am refraining from using ambush marketing today does not mean that my rival facing the same condition would not use ambush against me. In my viewpoint, it is one of the best methods of marketing involving minimum capital and maximum gains. What you think of ambushing is up to you to decide.

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